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Services Offered

 

Defining the Market Opportunity

  • Market Research and Segmentation
  • Sizing the Market
  • Competitive Analysis
  • Writing the Business Plan
  • Pitching to Investors

Launching and Marketing the Product/Service

  • Positioning and Branding
  • Marketing Communications
  • Customer Acquisition
  • Analytics Email and Search Engine Marketing PR

Defining the Product/Service

  • Concept Research with Users/Prospects
  • Product Strategy and Roadmap
  • Requirements Document (MRD/PRD)
  • Prioritization of Requirements/Features

Managing the Product/Service

  • Soliciting and Analyzing Voice of Customer
  • Improving Customer Retention
  • Identifying and Analyzing Key Metrics
  • Optimizing Profitability

Developing the Product/Service

  • Functional Requirements/Specifications
  • User Interface Design
  • Prototyping
  • Usability
  • Managing Beta Program/User Feedback

Optimizing the Organization

  • Improving Product Development Processes
  • Organizational Design
  • Facilitating Cross-functional Teamwork
  • Interviewing PM Candidates on your Behalf
  • PM Coaching and Training